From zero traction to €2M ARR in 14 months
€2M
ARR achieved
42%
CAC reduction
2×
Trial-to-paid conversion
NovaPay had a solid product but no clear positioning, no marketing engine, and a sales team pitching to the wrong audience. They were burning runway with nothing to show for it.
We rebuilt their positioning from the ground up, identified their highest-value customer segment, and designed a full-funnel marketing strategy that aligned sales, content, and paid channels.
€2M ARR within 14 months of engagement. CAC dropped by 42%. Conversion rate from trial to paid doubled.
"Heavymore didn't just give us a strategy deck — they got in the trenches with us and made it happen."
— CEO, NovaPay